Helping Shopify Brands Increase Their LTV

A smiling man with dark hair and a small beard, wearing a white t-shirt and a black jacket, standing against a light-colored wooden wall.

Hey, I’m Troy Petrunoff.

I'm a retention and lifecycle marketing consultant with 10+ years of experience turning browsers into loyal customers. From email and SMS to subscription and lifecycle programs, I help Shopify brands unlock growth by creating high-impact, customer-first strategies that actually drive revenue.

I bring the blend of creative thinking and data know-how to keep your customers coming back again and again.

My Services

Let’s work together.

Let me know a bit about your brand, the issues you’re facing, and how I can help.

What I Offer

  • Get a fresh set of expert eyes on your retention efforts. I’ll review your current email, SMS, and loyalty strategies to identify quick wins, missed opportunities, and areas for long-term growth — all delivered in a clear, actionable report.

  • From welcome flows to winbacks, I build full-funnel lifecycle strategies that drive engagement, conversions, and customer LTV. Whether you're just getting started or looking to scale, I’ll help you craft messaging that’s timely, relevant, and performance-driven.

  • Ready to boost recurring revenue? I help brands optimize every stage of the subscription journey — acquisition, onboarding, retention, and winback — with strategies tailored to your product, customer behavior, and business model.

  • Turn your best customers into brand advocates with a paid membership program that delivers real value. I’ll help you design, launch, or refine your membership offering to maximize sign-ups, retention, and incremental revenue.

  • Loyalty is more than points and perks — it’s about creating lasting relationships. I’ll help you build a loyalty program that not only rewards customers, but keeps them coming back with purpose-driven incentives and smart segmentation.

  • A strong CRM strategy is the backbone of any retention program. I’ll help you make sense of your customer data, build smarter segmentation, and connect the dots between channels to deliver more personalized, effective marketing at scale.

  • Item description
Book

Brands I’ve Worked With

Black text reading 'TRUE CLASSIC' on a white background.
Sleepyhead logo with owl icon and company name
Black text reading "Every Man Jack" on a white background.
Outline text that reads 'KOLIKATA CHAT CO.' in large letters
The image shows a black and white logo with the words "Broccoli Shot" in bold, uppercase letters, with "Broccoli" on the top line and "Shot" below it.
The word 'lensabl' written in stylized lowercase letters.

I’d love to work with you. Reach out to troy@ltvgrow.com